Redesign of the ‘Investigations’ Math Program
My Role
Design Manager
Creative Director
Introduction
As Design Manager, I led the innovative redesign of the ‘Investigations’ program, a program I originally helped design for its previous generation. This involved a comprehensive overhaul of both print and digital components, focused on enhancing the learning experience.
Problem Statement
The redesign aimed to imbue ‘Investigations’ with a sophisticated yet functional design, suitable for advanced math classrooms and ensuring professional and academic appeal.
The Team and Our Approach
Alongside my Designer, our collaborative approach involved:
Collaborative Leadership
Led the project with cross-functional teams, providing strategic guidance for seamless execution and high-quality results.
Art and Media Strategy
Developed a unified art and media strategy aligned with the program’s design goals.
Sophisticated Simplicity & Functional Visuals
Implemented a professional, clean design, using visuals to clearly communicate mathematical concepts.
Realistic Classroom Environments
Photo assets designed to reflect believable classroom settings.
Gaming UI Inspiration
Integrated gaming UI-inspired elements for an engaging visual learning experience.
Balanced Innovation
Combined new elements with successful features from the original program.
Design Goals
Innovative Design Strategies
- Sophisticated Aesthetic: Focused on a distinct yet appropriate design for elementary math education.
- Innovative Layouts and Elements: Explored innovative layouts and design elements to enhance engagement.
Outcomes and Impact
Throughout the project, I ensured that each phase aligned with our strategic objectives and upheld the highest quality standards.
Digital Platform Development
Developed an enhanced digital platform with integrated resources.
Brand Consistency
Ensured consistent, unified branding across all materials.
Intuitive Design Focus
Prioritized intuitive, engaging, user-centric design.
Cover Art Direction
Directed award-winning covers, enhancing visual appeal.
Conclusion
This project exemplifies my growth from Senior Designer to Design Manager, underscoring my capability to lead teams in creating innovative, visually appealing, and educationally effective tools. This award-winning product highlights my commitment to excellence in educational design.